Twitter appoints new MD to lead Asean

TWITTER on Thursday announced that Mitchell Kreuch has been appointed as Twitter’s new managing director of Southeast Asia.

Reporting to Yu Sasamoto, Twitter’s vice president of Asia Pacific, Mitchell would be responsible for continuing and accelerating Twitter’s revenue growth in Southeast Asia. Prior to this role, he has led Twitter’s Agency Development in Asia Pacific for the past two years and has been a key part of its successful agency-approach across the region.

“We are excited to have Mitchell lead our revenue growth and continue accelerating our revenue growth across the Southeast Asia region,” said Yu Sasamoto, vice president of Asia Pacific, Twitter. “With Mitchell’s extensive experience in sales, media and marketing over the past three decades, I’m confident that he will be a strong leader for our Southeast Asia sales team, strengthen our client and partner relationships across this region, and increase our commitment to Southeast Asia as a high-growth region for Twitter.”

Prior to joining Twitter in 2017, Mitchell spent almost three decades in the sales, marketing and media industries across the US and in Asia Pacific. He has worked for global brands such as The Walt Disney Company, Yahoo!, and the New York Times. He holds a BA from Denison University. Mitchell can be found at @mkreuch on Twitter.

“Continuous growth in Southeast Asia is a top priority. Having led Agency Development in the APAC region for the past two years, I am very excited to expand the role to lead the revenue growth team in the Southeast Asia region,” said Mitchell Kreuch, managing director of Southeast Asia, Twitter. “Through Yu’s leadership and collaboration with our amazing team across the region, I look forward to unlocking more opportunities and continuing to showcase Twitter’s values to help brands stay connected with our audiences in the region.”

People across Southeast Asia come to Twitter to launch and connect through real-time conversations. From conversations around historical and cultural moments, current events, local entertainment, self-care, or finance and technology, Twitter is about what’s happening in Southeast Asia. Twitter is committed to Southeast Asia as the region is a key growth marketplace for Twitter.