Covid-19 boosts videocon market

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THE Covid-19 crisis has changed the organizational perspective about remote work and learning and the critical role videoconferencing plays in enabling remote collaboration. Though the Covid-19 pandemic continues to hamper economic activities worldwide, the overall investments across the region, especially in China, contributed to a strong performance. The global enterprise videoconferencing endpoints and infrastructure market is projected to reach $1.46 billion in 2027, up from $864.4 million in 2020, at a compound annual growth rate of 7.8 percent.

“While the economic contractions led to delays in project rollouts and restricted the growth in most markets, the surge in demand in Greater China during the Covid-19 lockdowns partially offset the decline and helped boost Asia-Pacific’s overall revenue growth,” said Youngso Lee, senior research analyst, information and communications technology at Frost and Sullivan. “Due to the strict virus containment measures and significant government support in the form of fiscal policies and financial aid, many large enterprises in China adopted videoconferencing.”

To tap into the opportunities presented in the market, participants should consider: enabling a seamless meeting experience for users across a variety of work environments as remote work and virtual meetings become more common; delivering an integrated platform to reduce complexity and alleviate certain solution management challenges; enabling greater adoption across more businesses and more users within enterprises with existing deployments; and exploring new use cases in education and health care, such as virtual classes and using audio/video for digital health care through vertical centric channel partners.

In addition, they should also consider the following: highlighting the benefits of using advanced planning and management software to emphasize customized deployment as opposed to a one size fits all approach; capitalizing on Device as a service; and allowing the information technology team to concentrate on other strategic digital transformation projects in their organizations.

Asia-Pacific Video Conferencing Endpoints and Infrastructure Market Analysis, Forecast to 2027 is the latest addition to Frost and Sullivan’s Information and Communications Technologies research and analyses available through the Frost and Sullivan Leadership Council, which helps organizations identify a continuous flow of growth opportunities to succeed in an unpredictable future.

“In addition to China, the addressable market in Asia-Pacific is expanding with the availability of superior broadband infrastructure extending high-quality network coverage to rural areas,” said Lee. “Overall, the use of videoconferencing to redefine business models in education, health care and government is becoming a best practice for late adopters in emerging and developing countries in Asia-Pacific.”